This farm was baptised as La Nueva by Rafael Duch Martínez in 2003, because when he bought it he felt it like his newborn baby. He treats the land and his coffee plants as a garden, believing in the mystic leaves, flowers and fruit. His philosophy on coffee growing is very similar to his life "humbleness, generosity and tolerance"; with the farm, it's workers and everything surrounding him.

This is not the first Cup of Excellence award for La Nueva having received the distinction in 2008. A large amount of La Nueva's success can be attributed to Rafael´s farming strategy of only pruning the necessary branches allowing cherries to keep healthy tissue. This light pruning lets the cherries ripe comfortably at their own pace.

"An exquisite coffee that's one of the best (if not the best) we have on offer at the moment" - Benn Crawford, National Retail Manager for Coffee Supreme.

What is the Cup of Excellence award?